Before, getting someone to create a digital signage for you rings major marketing expenses. Despite of its high price tag, many business owners are still reconsidering because it is valued as a good investment. Sadly, also because of its expensive costs, small business owners cannot afford to enjoy the perks of having digital signs. Now, having this impressive marketing tool is no longer a dream. Small business owners can now use digital signs, thanks to digital sign software.
Digital signage comes in various forms. They come with LED, LCD and projection platforms with digital display content such as slideshows, videos, live streaming, digital images and information. They are very effective in capturing audiences because of its interactive nature, but how does digital signage work?
Creating a digital signage starts with a clean canvass on your computer. You can add videos, images, texts, music by adding files using digital sign software. For a more interactive feel, you can also include social media application streamed directly on your display. Other applications provide templates that make it easier to customize according to your needs. Once finished, you can save your work and have it ready to be live.
Storage of your files for your digital signs may vary depending on what software you use. Some can run using a personal computer while others need a special server dedicated for digital signage alone. Lately, with the increasing number of cloud users, several digital sign software developers also include cloud-sharing apps for data storage. Clients love it because it allows them to edit their current work anywhere they are.
Just like any other marketing strategies, digital signs have their pros and cons. Here are some of them:
• Unfixed ROI – setting up a digital signage is considered as an investment. You need to shell out good amount of money for deployment. The good news is studies show that interactive displays attract more attention than still mediums. In addition, it can really affect the decision-making of potential clients. The best way to combat this problem is to estimate the ROI upfront. Understand the main goal of putting up a digital signage and set priorities. By doing so, you can focus on the target and work your content according to it.
• Complicated value chain – Setting up a digital display means dealing with various types of people in order to work. These include technicians, vendors and specialists. Running such group can be overwhelming. And with different minds, possible conflicts may arise. To solve this problem, many in digital signage business offers all-in-one package. They will provide all the necessary materials needed for your set-up for specific cost.
If you are on a tight budget, you may also consider getting a digital sign software, which allows you to do your campaigns using your own computer. You will score huge discounts on this versus hiring someone to do the job for you. The best part is, many software do not require computer expertise and can be easily learned if you have basic computer knowledge.
• Not enough content – Not enough understanding on the goal may lead to advertising failure. This thought also applies on digital signs. That is why it is very crucial to know the purpose of acquiring a digital display. Is it for brand awareness? Are you using it for lead generation or to improve sales? Plan your strategy based on your purpose and your campaign will do well.
Brilliant concepts should be put into good use. And if it’s cost that’s stopping you, many companies including digital sign software developers give great deals that can work within your budget. Some even give flexible terms of payment and even provide great technical support. All you need now is take that one bold step to make a huge change for your business. Do not waste time, act now.